Our brands

Three brands, one promise.

Our strength lies in a multi-brand portfolio that caters to diverse consumer needs, from traditional spices to modern-day convenience foods.

The essence of purity and flavour

“Vandu Ka Swad Reh Jaye Khanee Ke Baad”

Products: premium whole spices, blended spices, dry fruits, ghee and grocery essentials.
Packaging range: 50 g to 15 kg, catering to households and institutional clients.
Positioning: a flagship brand symbolizing authenticity, purity and taste that lingers.
Key channels: retail stores, distributors, HoReCa, CSD canteens and e-commerce.
Highlight: Vandu Ghee stands as the flagship product, strengthening brand recall across India.

Crafted for cravings, made for moments

Products: frozen and semi-fried delights such as parathas, samosas, cheesy pockets, lilva kachori and snack rolls.
Packaging range: 250 g to 1 kg packs for household convenience.
Positioning: a modern lifestyle brand delivering indulgence and convenience without compromising quality.
Key channels: modern trade outlets, e-commerce platforms, HoReCa partners and quick-service kitchens.
Highlight: 20+ SKUs developed with top-quality ingredients and culinary craftsmanship.

Flavours that excite, value that lasts

Products: savoury snacks and namkeens under the Munchin Lite-bits brand.
Positioning: a value-for-money snack brand catering to India's fast-growing packaged food market.
Key channels: general trade, value retail outlets and expanding presence in e-commerce.
Highlight: a recent strategic acquisition that integrates seamlessly with our expertise in spices and dry fruits.

Together, Vandu, Fryd and Munchin represent our commitment to delivering taste, convenience and authenticity across every food occasion — a family meal, a festive celebration or a quick snack on the go.

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